Marketing Strategy & Promotion
Developing marketing and branding plans to attract consumers.
Designing campaigns to bring new products to market (Product Launches).
Conducting trade marketing (Banners, Posters, POSM) activities at the local level.
Conduct continuous market research on market demand and competitors' strategies.
Distribution Channel Management
Establish a strong and reliable distribution network (Distributors, Wholesalers).
Evaluating the performance of distributors and resolving issues.
Ensuring that products reach the market on time and in the right quantities (Supply Chain Execution).
Creating various schemes and incentives for distributors and dealers.
Retail Management (Retail & Merchandising)
Ensuring stock availability in retail stores.
Visual merchandising of goods in stores in an attractive manner.
Maintaining business relationships (Key Account Management) with major retail chains and supermarkets.
Preventing "out of stock" problems at outlets.
Sales & Team Management
Achieving sales targets for the assigned area.
Mobilize, train, and motivate the field sales force.
Prepare daily, weekly and monthly sales reports and submit them to management.