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Social Media Marketing Specialist

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date May 24, 2026 (7 days left)

Job Description

We are looking for a creative and strategic Social Media Marketing Specialist to elevate the digital presence of Bagaicha. The ideal candidate understands the aesthetics and storytelling required for a premium fine dining brand and can translate our experience into engaging, high-quality content that attracts and retains guests.

Key Responsibilities

Develop and execute social media strategies aligned with Bagaicha’s brand identity
Manage and grow social media platforms (Instagram, Facebook, TikTok, etc.)
Plan and create visually appealing content (photos, videos, reels, stories) showcasing food, ambiance, events, and guest experience
Coordinate with chefs, bar team, and operations to capture real-time content
Maintain a consistent posting schedule and content calendar
Monitor trends and implement relevant ideas for engagement and reach
Handle social media inquiries, comments, and messages professionally
Run and optimize paid social media campaigns
Track performance metrics (engagement, reach, conversions) and prepare reports
Collaborate with influencers, bloggers, and partners for brand promotions
Ensure all content reflects premium brand positioning and tone

Requirements

Bachelor’s degree in Marketing, Business, or related field
Minimum 2–3 years of experience in social media marketing (hospitality experience preferred)
Strong understanding of content creation, branding, and digital trends
Proficiency in tools like Canva, Adobe Suite, or similar editing platforms
Experience in photography/videography is a strong advantage
Knowledge of social media analytics and paid advertising
Excellent communication and creative thinking skills
Ability to work flexible hours, including evenings/events when required

What We’re Looking For

A strong sense of aesthetics (food, ambiance, lifestyle)
Passion for hospitality, dining, and storytelling
Someone who understands “premium” and can reflect it digitally—not just post content

Benefits