Marketing Officer

Job Description

Position: Marketing Officer

Employment Type: Full-Time

Work Station: On-Site / Kuleshwor, Kathmandu

Working Hours: 9:30am to 5:30pm / Sunday - Thursday

Application Deadline: 10th June 2026

Position Overview:

The Marketing Officer is responsible for the day-to-day execution of Aloi’s marketing activities, with a strong focus on social media management, content creation, and digital presence. This role requires a self-starter who can independently manage Aloi’s brand across channels, produce engaging content, and ensure consistent and timely delivery of marketing outputs.

Key Responsibilities:

1. Social Media Management

• Manage and grow Aloi’s social media presence across all active platforms (e.g., Instagram, LinkedIn, Facebook, TikTok), including daily monitoring, posting, and community engagement.
• Develop and maintain a monthly social media content calendar aligned with Aloi’s campaigns, product updates, and key dates.
• Create platform-appropriate content, including graphics, short-form videos, captions, and stories, that is visually consistent with Aloi’s brand identity.
• Monitor social media performance metrics (reach, engagement, follower growth) and report monthly summaries to line manager.
• Respond to comments, messages, and community interactions in a timely and brand-appropriate manner.
• Stay updated on social media trends, platform algorithm changes, and emerging content formats, and apply relevant learnings to Aloi’s channels.

2. Digital Presence and Basic Performance Tracking

• Keep Aloi’s website content up to date, including updating landing pages, blog posts, and promotional banners as needed.
• Assist with basic SEO tasks such as meta descriptions, image alt text, and keyword-informed content writing.
• Monitor and compile basic digital performance reports across social media and email channels, flagging trends and suggesting improvements.
• Support the execution of email marketing campaigns including drafting, scheduling, and basic list management.

3. Brand Consistency

• Ensure all marketing materials — digital and offline — adhere to Aloi’s brand guidelines in terms of visual identity, tone of voice, and messaging.
• Flag any inconsistencies in brand representation across channels and work to resolve them.
• Assist in the preparation of offline marketing materials such as flyers, banners, and event collateral as needed.

4. Cross-functional Collaboration

• Coordinate with the Operations team to align marketing activities with product launches, events, and organizational milestones.
• Support the tracking of basic marketing expenses and budgeting.
• Assist in identifying partnership or sponsorship opportunities and preparing initial outreach communications.

Required Skills and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–3 years of experience in a marketing, or social media management role.
• Hands-on experience managing social media platforms for a brand or organization.
• Proficiency with design tools such as Canva, CapCut or similar.
• Good written communication skills .
• Familiarity with social media analytics and email marketing tools.
• Ability to work independently, manage time well, and juggle multiple tasks.
• Comfortable taking initiative and working without close supervision.
• Ability to plan and manage a content calendar and meet deadlines consistently.

Interested candidates can send us their resume at [email protected] by 10th June 2026.