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Head of Marketing Technology

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date Jun 14, 2026 (7 days left)

Job Description

The Head of Marketing Technology is responsible for building, managing, and optimizing the entire marketing technology ecosystem of the company. This role ensures seamless integration between marketing, sales, CRM, data systems, automation tools, and analytics platforms to drive measurable revenue growth, lead efficiency, and customer lifecycle optimization.

Key Responsibilities:

1. Marketing Technology Ownership

Own the full MarTech stack architecture, implementation, and scalability
Evaluate, select, and implement marketing technology platforms
Ensure all tools are integrated and functioning cohesively across teams

2. Full Stack Development & System Integration

Oversee development and integration of internal marketing systems
Work closely with developers to build APIs, automation flows, and custom tools
Ensure smooth integration between website, CRM, ads platforms, and analytics systems

3. CRM Ownership & Automation

Own CRM systems (e.g., HubSpot, Salesforce, Zoho CRM)
Design and optimize CRM workflows, pipelines, and lifecycle stages
Implement marketing and sales automation for lead nurturing, scoring, and conversion
Ensure CRM data accuracy, hygiene, and standardization

4. Data, Analytics & Reporting

Build centralized dashboards for marketing and sales performance
Ensure real-time visibility of KPIs across campaigns and funnels
Improve data accuracy for lead tracking, attribution, and ROI measurement
Enable performance tracking across all acquisition channels

5. Attribution & Lead Tracking

Implement multi-touch attribution models
Ensure full-funnel tracking from lead source to conversion
Improve accuracy of campaign-level ROI tracking and reporting
Reduce data leakage across marketing channels

6. Cybersecurity & Compliance (Marketing Systems)

Ensure security of marketing systems, CRM, and customer data
Implement access control, data governance, and compliance practices
Work with IT/security teams to ensure safe platform usage

7. Platform Implementation & Optimization

Deploy and optimize MarTech tools (email automation, SMS, ad tracking, analytics, CDP tools)
Continuously evaluate new technologies for efficiency and performance gains
Ensure high adoption rate across marketing and sales teams

Key Performance Indicators (KPIs)

CRM adoption rate across teams (>90%)
Lead tracking accuracy and attribution completeness
Reduction in lead leakage (% improvement)
Marketing ROI visibility (full funnel attribution coverage)
Dashboard usage by leadership and teams
Campaign performance tracking accuracy
Automation efficiency (reduction in manual processes)
System uptime and integration stability

Required Skills & Experience

7–10 years experience in Marketing Technology / MarTech / Growth Systems/ Digital Marketing
Strong experience with CRM systems (HubSpot, Salesforce, Zoho or similar)
Understanding of full-stack development or close collaboration with engineering teams
Experience in marketing automation, APIs, and system integration
Strong knowledge of data analytics and BI tools (Looker, Power BI, Tableau)
Understanding of attribution models and funnel analytics
Experience with digital marketing channels (SEO, Paid Ads, Email, etc.)
Strong problem-solving and systems thinking ability

Preferred Traits