Senior Graphic Designer

Job Description

Senior DesignerBrand Identity + Digital & Social Media

Marco Nepal is a fast-growing digital marketing agency working across F&B, hospitality, retail, finance, and lifestyle — in Nepal and abroad.. We are hiring a Senior Designer who can operate across two distinct but connected disciplines: crafting enduring brand identities for clients, and producing high-performing digital content for Meta, TikTok, YouTube, and beyond.

This is a creative leadership role. You will shape how clients look and communicate - and you'll mentor the junior team to meet the same standard.

Responsibilities

Brand identity

• Lead brand strategy sessions and translate client vision into cohesive visual identities
• Design logos, color systems, typography, and brand guidelines from scratch
• Produce brand books and visual identity documentation for client handover
• Art-direct brand photoshoots and campaign visuals
• Develop stationery, signage, packaging, and environmental branding where required
• Ensure brand consistency across every client touchpoint

Digital & social media

• Lead visual output for paid Meta, TikTok, YouTube, and Google Display campaigns
• Design static posts, carousels, Reel covers, story formats, and motion-ready assets
• Build campaign visual systems with cohesion across formats and placements
• Develop client-facing pitch decks and proposals
• Stay ahead of platform trends, formats, and ad creative best practices
• Collaborate with strategy and copy teams on creative-messaging alignment

Team & process

• Mentor junior and mid-level designers — review work, give clear feedback, raise the bar
• Establish and enforce internal quality standards across all creative output
• Manage workload across multiple concurrent client accounts without compromising timelines
• Contribute original ideas at the concept stage in briefs and brainstorms

What we're looking for

Must have

• 4+ years of professional design experience, with at least 2 in an agency or brand-focused role
• Expert-level Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro / After Effects) and Figma
• Strong portfolio covering both brand identity work and social media campaigns
• Deep command of typography, color theory, composition, and visual hierarchy
• Understanding of how creative performs on paid platforms — safe zones, text limits, CTA placement
• Ability to deliver quality work fast, under real deadlines, across multiple clients

Good to have

• Motion design or short-form video editing capability
• Experience with the Nepali market — local aesthetics, cultural nuance, language
• Brand work for F&B, hospitality, Finance or lifestyle verticals
• Familiarity with diaspora and abroad audiences (Australia, USA, Gulf markets)
• Photography or art direction for commercial shoots
• Understanding of ad performance metrics and how creative affects CPM, CTR, and CPL