Digital Marketing Officer

We are looking for a creative and results-driven digital marketing officer who can manage online marketing activities, create engaging content, and support brand growth across digital platforms.

Key Responsibilities:

• Manage and grow the company’s digital presence across social media platforms and other online channels.
• Create, schedule, and publish engaging content for social media, websites, blogs, and digital campaigns.
• Design marketing graphics, promotional materials, and social media creatives using design tools.
• Edit short-form videos, reels, and promotional clips for online marketing campaigns.
• Update and maintain website content through WordPress.
• Plan, execute, and monitor paid advertising campaigns using Meta Ads Manager and other digital advertising tools.
• Support search engine optimisation (SEO) initiatives to improve website visibility and organic traffic.
• Track campaign performance using Google Analytics and prepare monthly performance reports.
• Conduct market research to analyse competitors, industry trends, and audience behaviour.
• Ensure all digital communications maintain consistent branding and messaging.
• Collaborate with internal teams to support lead generation and business growth objectives.

• Bachelor’s degree in marketing, business administration, information technology, mass communication, or a related field.
• Certification in digital marketing, SEO, Google Analytics, or social media marketing will be an added advantage.

Experience

• Minimum 1–3 years of experience in digital marketing, social media management, or content creation.
• Proven experience in running digital advertising campaigns and managing online communities.
• Portfolio of social media work, designs, videos, or marketing campaigns is preferred.

Technical Skills

• Strong knowledge of digital marketing strategies and social media management.
• Proficiency in content creation and copywriting.
• Basic graphic design skills using Canva and Adobe Photoshop.
• Video editing skills using CapCut or similar tools.
• Working knowledge of WordPress website management.
• Understanding of SEO fundamentals, keyword research, and on-page optimisation.
• Knowledge of online advertising and campaign management.
• Ability to interpret analytics and performance data.