Brand Manager

Job Description

.About the Role

We are looking for a passionate, trend-obsessed, and data-driven Brand Manager to lead product campaigns, elevate brand narrative, and accelerate market growth. In this role, you will be the custodian of brand identity and the driving force behind marketing strategies, leading the full life cycle of product launches—from consumer insights and campaign conception to post-launch performance analysis.

Working closely with Product Development, Social Media, Influencer Marketing, and Sales teams, you will turn beauty trends into high-converting, culturally relevant brand moments.

Key Responsibilities

1. Brand Strategy & Campaign Ownership

• Develop and execute annual brand marketing plans that drive brand awareness, customer acquisition, and loyalty.
• Lead 360-degree campaign strategies for new product launches, seasonal pushes, and hero product re-promotions.
• Maintain brand voice and visual identity consistency across all consumer touchpoints (packaging, digital, retail, and experiential).

2. Consumer Insights & Trend Spotting

• Keep a finger on the pulse of the beauty industry, tracking viral social media trends, ingredient innovations, competitor launches, and evolving consumer preferences.
• Translate market research and consumer feedback into actionable marketing strategies and product positioning.

3. Cross-Functional Leadership

• Work with Product Development/R&D to align marketing messaging with key ingredients, clinical claims, and product benefits.
• Collaborate with Creative & Content teams to produce high-impact visuals, ad copy, and video content.
• Partner with PR & Influencer Marketing to build viral influencer gifted/paid campaigns and secure media coverage.
• Coordinate with E-Commerce & Retail Sales teams to ensure promotional alignment across DTC and retail channels.

4. Performance Analytics & Budgeting

• Manage and allocate the marketing budget effectively to achieve target ROI.
• Track, analyze, and report on campaign KPIs (customer acquisition cost, reach, engagement, sell-through rate, and ROI).
• Leverage data from e-commerce platforms, Google Analytics, and ad platforms to optimize ongoing and future marketing initiatives.

Qualifications & Requirements

• Experience: 3–5+ years of brand management experience, preferably in the beauty, personal care, wellness, or fashion sectors.
• Beauty Knowledge: Deep understanding of the beauty landscape (skincare, cosmetics, or haircare), viral trends, and key ingredients.
• Data & Creativity: A rare balance of creative storytelling skills and strong analytical abilities (proficient with marketing metrics and data analytics tools).
• Project Management: Proven track record of managing multi-channel product launches from concept to commercial execution.
• Communication: Exceptional written and verbal communication skills; comfortable presenting to leadership and external partners.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred).