Performance Marketing Specialist (Google Ads/SEM )
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Aug 01, 2026 (7 days left)
Job Description
About The RoleWe are looking for a passionate and experienced Performance Marketing Specialist (Paid Search) to join a leading B2B marketing agency. You will work alongside a digital team specializing in automation, web development, data & analytics, social media, web, and email marketing, while leveraging industry-leading tools and data to deliver outstanding client results.
Key Responsibilities
- Set up and manage paid search campaigns on Google Ads and Microsoft (Bing) Ads.
- Develop and implement SEM strategies.
- Analyze, optimize, and report on paid search campaign performance.
- Test different bidding and match strategies to achieve the best results for clients.
- Conduct keyword research, keyword strategy, and search term optimization.
- Manage conversion tracking and troubleshoot tracking issues using Google Tag Manager.
- Collaborate with the Data & Insights team to collate, analyze, and produce insightful reports on search marketing activities.
- Optimize ad content and campaign performance to achieve client objectives.
- Stay up to date with the latest Google Ads updates, AI trends, and search marketing best practices.
- Minimum 2+ years of experience developing and implementing SEM strategies, preferably within an agency environment.
- Strong understanding of:
- Google Ads & Microsoft (Bing) Ads
- Bidding strategies
- Conversion tracking
- Ad content
- Keyword strategy
- Search term optimization
- Experience with Google Tag Manager and strong problem-solving skills.
- Excellent communication skills with the ability to explain technical concepts in a simple manner.
- Passion for web and digital marketing.
- Knowledge of SEO and GEO is an advantage.
- Ambitious, proactive, and committed to staying ahead of the search marketing landscape while delivering excellent results for clients.
