Digital Marketing Specialist
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Aug 01, 2026 (7 days left)
Job Description
Company Description Best For Studies helps Nepali students make informed decisions about where and what to study, both locally and abroad. The organization focuses on simplifying complex education choices through clear guidance, curated information, and practical support. By offering accessible resources and personalized advice, Best For Studies aims to reduce confusion and increase confidence in academic and career planning. Team members contribute directly to empowering students and families during critical decision-making moments.Role Description The Digital Marketing Specialist is a full-time, on-site role based in Kathmandu. This role is responsible for planning, executing, and optimizing digital marketing campaigns to reach and engage Nepali students and their families. Day-to-day tasks include managing social media channels, creating and scheduling content, running online advertising campaigns, and monitoring performance across digital platforms. The specialist will analyze web and campaign data, prepare performance reports, and recommend improvements to increase reach and conversions. Collaboration with counseling, content, and design teams is expected to ensure consistent messaging and effective student-focused communication.
Qualifications
- Strong skills in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
- Proficiency in Social Media Marketing, including content planning, community engagement, and platform-specific best practices.
- Ability to use Web Analytics tools to track, interpret, and report on campaign performance and user behavior.
- Effective Communication skills, with the ability to adapt messages for student audiences and internal stakeholders.
- Experience with SEO, SEM, or paid social advertising is an advantage.
- Familiarity with education or student-focused services in Nepal is beneficial.
- Comfort working with basic design and content creation tools (e.g., Canva, basic video editing) is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
