We are looking for a detail-oriented and analytical Digital Marketing Analyst to evaluate digital marketing performance, generate insights, and optimize campaigns across multiple online channels. The candidate should have strong knowledge of SEO, Google Ads, social media analytics, web analytics, and reporting tools.
Key Responsibilities
- Analyze digital marketing campaigns and website performance.
- Track KPIs such as traffic, leads, conversions, ROI, and engagement.
- Prepare daily, weekly, and monthly performance reports.
- Monitor and optimize SEO, PPC, email marketing, and social media campaigns.
- Use tools like Google Analytics, Google Ads, Search Console, Meta Ads Manager, etc.
- Conduct keyword research and competitor analysis.
- Identify trends and provide actionable insights to improve campaign performance.
- Collaborate with the marketing and design team for campaign execution.
- Maintain dashboards and data reports for management review.
- Support lead generation and brand awareness activities.
