Digital Marketing Officer

EJS Europe is seeking a creative and result-driven Digital Marketing Officer to plan, execute, and optimize digital marketing campaigns. The role focuses on lead generation, social media management, and website-related marketing activities. The ideal candidate should also have a basic understanding of websites and UI/UX to effectively collaborate with the IT team and support the company’s growing digital presence.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns (Meta Ads, Google Ads).
• Generate and manage online leads, particularly for recruitment campaigns.
• Create, schedule, and manage social media content and advertisements.
• Monitor campaign performance and optimize ads for better results.
• Track website traffic, user behavior, and campaign effectiveness using Google Analytics.
• Prepare regular reports on digital marketing performance and insights.
• Collaborate with the IT team to improve website performance and landing pages.
• Suggest UI/UX improvements to enhance user experience and conversion rates.
• Support SEO initiatives and assist with website content updates.

Requirements

• Minimum 1 year of experience in digital marketing.
• Candidates with prior experience in digital marketing and related IT roles will be given preference.
• Good understanding of Meta Ads, social media marketing, and lead generation.
• Basic knowledge of websites, UI/UX, and landing page structure.
• Basic understanding of SEO and website optimization.
• Familiarity with Google Analytics for tracking and reporting.
• Experience using tools such as Canva, Meta Business Suite, or similar platforms.
• Strong communication and teamwork abilities.

Preferred Skills

• Basic knowledge of WordPress or other CMS platforms.
• Understanding of digital marketing analytics and reporting tools.
• Ability to effectively coordinate with designers, developers, and IT teams.