We are seeking a highly motivated and result-driven Sales & Marketing professional to lead market expansion, brand positioning, and revenue growth for our import and distribution business. The ideal candidate should possess strong B2B sales expertise, strategic marketing capabilities, and a deep understanding of international trade and local market dynamics. This role requires someone who can build distribution networks, generate high-value leads, execute data-driven marketing campaigns, and drive sustainable business growth from the ground up.
Key Responsibilities
Sales & Business Development
- Develop and expand B2B sales channels including distributors, wholesalers, dealers, retailers, and corporate clients.
- Identify and convert new business opportunities to achieve monthly and quarterly sales targets.
- Build and maintain strong relationships with channel partners and key accounts.
- Negotiate pricing, payment terms, credit facilities, and long-term supply agreements.
- Prepare sales forecasts and market demand projections to ensure healthy inventory movement.
- Monitor competitor activities, market pricing, and customer trends to strengthen market positioning.
Marketing & Brand Development
- Create and implement strategic marketing plans to increase brand visibility and product demand.
- Adapt international product branding and messaging to align with local consumer preferences.
- Execute digital marketing campaigns across Meta, Google, LinkedIn, and B2B platforms.
- Manage trade show participation, promotional campaigns, and partnership activations.
- Collaborate with content creators, influencers, and designers for impactful branding and engagement.
- Develop lead-generation funnels and remarketing campaigns using email, WhatsApp, SMS, and CRM tools.
Operational & Strategic Coordination
- Coordinate with procurement and logistics teams to align sales plans with shipment schedules and stock availability.
- Understand import lead times, freight costs, duties, and supply chain dynamics affecting pricing and sales strategies.
- Use CRM systems to track customer interactions, sales performance, and pipeline progress.
- Analyze marketing and sales data to improve ROI, customer acquisition, and conversion rates.
- Ensure strong financial discipline by monitoring margins, payment cycles, and receivables.
