Senior GTM strategist

Job Description

Company Description ScaleBuild AI helps businesses overcome challenges in software development, continuous maintenance, and AI integration by simplifying complex technologies into practical solutions. The company provides custom software development tailored to specific business goals, seamless AI integration to improve efficiency and innovation, and end-to-end support to ensure products scale effectively over time. With a team of more than 50 experts, ScaleBuild AI combines deep technical knowledge with a consultative approach that focuses on listening, understanding, and solving unique client problems. The organization has supported over 1,00 clients in achieving accelerated global growth through proven strategies rather than empty promises. ScaleBuild AI is committed to driving tangible business results through thoughtful, technology-led transformation.

Role Description The Senior GTM Strategist is a full-time, on-site role based in Kathmandu, responsible for defining and executing go-to-market strategies for ScaleBuild AI’s software and AI solutions. This role involves developing market segmentation, positioning, and messaging, as well as collaborating closely with product, sales, marketing, and customer success teams to align GTM plans with company objectives. The Senior GTM Strategist will analyze market trends, customer insights, and competitive landscapes to inform launch plans, pricing strategies, and growth initiatives. Day-to-day activities include creating and managing GTM roadmaps, designing sales enablement materials, tracking performance metrics, and iterating on strategies based on data and stakeholder feedback. The role also entails leading cross-functional initiatives, facilitating alignment meetings, and providing strategic guidance to ensure successful product adoption and revenue growth.

Qualifications

• Strong go-to-market strategy skills, including market segmentation, positioning, and launch planning.
• Highly Experienced in product marketing, including messaging development, value proposition creation, and sales enablement through organic channels, outreach, email campaigns, paid acquisition, and other channels.
• Proficiency in market and competitive research, data analysis, and insight generation to guide decision-making.
• Background in B2B SaaS or technology, preferably with exposure to AI, software development, or digital transformation.
• Ability to collaborate effectively with cross-functional teams (product, sales, marketing, operations) and lead strategic initiatives.
• Excellent written and verbal communication skills, with the ability to present complex ideas clearly to technical and non-technical stakeholders.
• Demonstrated experience in creating and executing revenue-focused GTM plans, including pipeline building and customer acquisition strategies.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree or relevant certifications are a plus.
• Proven track record in a similar senior role, with experience in fast-paced, growth-oriented environments.
• Comfort working on-site in Kathmandu and engaging directly with local and global stakeholders.