SEO & Digital Marketing Specialist (3 days left)
Wild Yak Gear Pvt. Ltd.- No. of Openings (1)
- Ramhiti-6, Bouddha, Kathmandu
- Category: Digital Marketing
- Expiry Date: Jul 27, 2026 (3 days left)
Required Skills
- Basic SQL
- or workflow automation tools
- Search Engine Optimization (SEO)
- Competitive Analysis
- Problem Solving
- Digital Marketing
- Google Ads
- Meta Ads
- Apple Search Ads
- TikTok Ads
Job Description
We are seeking a highly motivated, analytical, and results-oriented SEO & Digital Marketing Specialist to drive the company's online visibility, organic growth, and digital marketing performance. The ideal candidate will possess strong expertise in Search Engine Optimization (SEO), AI-powered search optimization, website performance improvement, and paid digital advertising.
Key Responsibilities
- Develop and execute SEO strategies.
- Conduct keyword research and competitor analysis.
- Perform On-Page, Off-Page, and Technical SEO.
- Optimize website structure, metadata, internal linking, and content.
- Improve Core Web Vitals and website performance.
- Manage XML sitemaps, robots.txt, canonical tags, redirects, and schema.
- Monitor rankings, traffic, and website health.
- Manage Google Ads and Meta Ads campaigns.
- Use GA4 and Search Console to measure results.
- Stay updated with Google and AI search trends.
Job Specification
- Bachelor's degree in marketing, Business Administration, IT, Computer Science, or a related field.
- Experience: Minimum 2-3 years of hands-on experience in SEO and Digital Marketing.
- Proven track record of delivering measurable SEO growth and lead generation.
- SEO and Digital Marketing certifications are an advantage.
- Strong analytical, communication, and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
Required Skills
- Experience with Yoast SEO, Rank Math, or similar WordPress SEO plugins
- Google Tag Manager
- Looker Studio
- Local SEO & Google Business Profile optimization
- AI tools such as ChatGPT, Gemini, Claude, and Perplexity
- Basic SQL, Python, or workflow automation tools
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in qualified leads and conversions.
- Website health and Core Web Vitals scores.
- Return on investment (ROI) from paid advertising campaigns.
- Search visibility across Google and AI-powered search platforms.
- Successful execution of SEO initiatives and digital marketing campaigns.
- Timely reporting and achievement of departmental objectives.
