The Marketing Officer/Representative is responsible for promoting the organization’s products, services, and brand through effective marketing activities. The role involves identifying business opportunities, building customer relationships, supporting marketing campaigns, and achieving sales and marketing objectives.
Key Responsibilities:
Marketing & Business Development:
- Develop and implement marketing strategies to increase brand awareness and business growth.
- Promote company products/services to potential customers and clients.
- Identify new market opportunities and generate leads.
- Conduct market research to understand customer needs and competitor activities.
- Support promotional campaigns and marketing initiatives.
Client & Customer Relationship Management:
- Build and maintain strong relationships with customers, clients, and business partners.
- Communicate with customers to understand requirements and provide suitable solutions.
- Follow up with leads, inquiries, and potential customers.
- Ensure customer satisfaction and maintain long-term relationships.
Sales & Promotion Activities:
- Conduct field visits, meetings, and presentations when required.
- Represent the organization at events, exhibitions, and promotional activities.
- Prepare proposals, quotations, and marketing reports.
- Achieve assigned marketing targets and objectives.
Reporting & Coordination:
- Maintain records of customer interactions, leads, and marketing activities.
- Prepare regular reports on marketing performance.
- Coordinate with sales, customer service, and management teams.
- Provide feedback on market trends and customer preferences.
