Senior Brand Strategist

Job Description

We are hiring on behalf of one of our clients for a Senior Brand Strategist to build strong brand authority, develop founder-led content strategies, and turn audience attention into measurable business opportunities. The ideal candidate should have a strong understanding of personal branding, content strategy, audience psychology, and social media marketing, with the ability to drive trust, leads, and revenue through effective content strategies. If you are strategic, creative, and confident in developing and executing ideas independently, we would love to hear from you.

Employment Type: Full-Time

Location: Koteshwor, Kathmandu

Work Type: On-site

Working Days: Monday – Friday

Key Responsibilities

• Develop and execute brand and founder-led content strategies across LinkedIn, Facebook, Instagram, YouTube, and other digital platforms.
• Work closely with leadership to transform ideas, opinions, case studies, and industry insights into compelling content.
• Develop content pillars focused on industry expertise, client results, business insights, lead generation, and thought leadership.
• Create strong hooks, scripts, captions, headlines, and calls-to-action.
• Build strategies around audience engagement, retention, trust, and conversion.
• Plan and coordinate short-form video content, including Reels and YouTube Shorts.
• Repurpose long-form content into platform-specific social media content.
• Maintain consistent brand positioning, messaging, and tone across platforms.
• Build online communities, engage with audiences, and identify potential leads through social interactions.
• Monitor content performance using metrics such as watch time, retention, engagement, inquiries, and booked calls.
• Collaborate with video editors, designers, and marketing teams to execute content strategies.
• Research industry trends, competitors, audience behavior, and emerging content opportunities.

Requirements

• Minimum 3+ years of experience in brand strategy, social media marketing, content marketing, personal branding, or a related field.
• Strong English copywriting and storytelling skills.
• Proven understanding of brand positioning and personal branding.
• Strong knowledge of content strategy, audience psychology, and conversion-focused marketing.
• Experience developing content for LinkedIn, Facebook, Instagram, and video platforms.
• Strong understanding of short-form video and social media content distribution.
• Ability to analyze content performance and make data-driven improvements.
• Proactive, creative, and capable of independently developing and executing ideas.
  

Ideal Candidate

We are looking for someone who is strategic, creative, proactive, and results-oriented, with the ability to turn ideas into compelling content and build a strong, trusted brand presence across digital platforms.

Interested candidates are encouraged to send their updated CV to [email protected].