Performance Marketing

Job Description

We are seeking a results-driven and strategic Digital Marketing Lead to head our digital marketing division. The ideal candidate will be responsible for developing and executing integrated digital marketing strategies, leading a high-performing team, managing key client relationships, and driving measurable business growth through data-driven campaigns. This role requires a strong blend of strategic thinking, technical expertise, leadership, and client management skills.

Location: Naxal, Kathmandu

Employment Type: Full-Time

Responsibilities of the Candidate:

1. Strategic Leadership & Client Management

• Develop and implement comprehensive digital marketing strategies aligned with client business objectives and growth targets.
• Serve as the primary strategic advisor for key client accounts, presenting campaign performance, insights, and recommendations.
• Identify growth opportunities and propose innovative digital solutions to enhance client success.
• Stay updated on industry trends, platform updates, consumer behavior, and emerging technologies to maintain a competitive edge.

2. Campaign Planning, Execution & Optimization

• Lead the planning, execution, and optimization of paid media campaigns across platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and programmatic advertising networks.
• Oversee SEO, content marketing, and organic growth initiatives to improve online visibility and lead generation.
• Drive continuous performance improvement through A/B testing of creatives, landing pages, audience segments, and conversion funnels.
• Ensure campaigns meet performance benchmarks related to traffic, leads, conversions, ROAS, and ROI.

3. Team Leadership & Cross-Functional Collaboration

• Manage, mentor, and develop a team of digital marketing specialists, executives, content creators, and performance marketers.
• Define team objectives, KPIs, and performance standards while conducting regular reviews and coaching sessions.
• Foster a collaborative, innovative, and results-oriented work environment.
• Work closely with design, development, content, and client servicing teams to ensure successful campaign execution.

4. Analytics, Reporting & Budget Management

• Establish and maintain robust tracking frameworks using Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, and platform pixels.
• Analyze campaign data and customer behavior to generate actionable insights and strategic recommendations.
• Develop client-facing dashboards and reports using Looker Studio and other reporting tools.
• Manage digital marketing budgets, forecast media spend, and ensure efficient allocation of resources to maximize returns.
• Monitor and report on campaign performance, ROI, ROAS, CAC, and other key marketing metrics.

Required QualificationsEducation

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.

Experience

• 4–6 years of hands-on experience in digital marketing.
• Minimum 2 years of experience working in a marketing or advertising agency environment.
• Proven experience managing teams and leading digital marketing projects or accounts.

Technical Skills

• Advanced expertise in Google Ads, Meta Ads, LinkedIn Ads, and performance marketing strategies.
• Strong knowledge of SEO, content marketing, email marketing, and conversion rate optimization (CRO).
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and marketing automation tools.
• Experience with SEO and competitive analysis tools such as SEMrush, Ahrefs, or similar platforms.

Soft Skills

• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong leadership, mentoring, and team management capabilities.

What We're Looking ForData-Driven Strategist

You leverage data and insights to build effective marketing strategies and optimize campaign performance.

Strong Leader

You inspire and develop teams, manage resources effectively, and deliver results through collaboration.

Innovation-Oriented Professional

You stay ahead of digital trends, platform updates, AI-driven marketing innovations, and industry best practices.

Agency Mindset

You thrive in a dynamic environment, can manage multiple client accounts simultaneously, and excel under pressure while maintaining quality and performance standards.

Key Performance Indicators (KPIs)

• Client retention and account growth.
• Campaign ROI and ROAS.
• Lead generation and conversion performance.
• Organic traffic and search visibility growth.
• Team productivity and performance metrics.
• Client satisfaction and campaign delivery standards.

Please send your updated resume and portfolio to [email protected], we will fast track the application process.