Digital Ads Associate

Job Description

Job Overview

We are looking for a detail-oriented and performance-driven Digital Advertising & Workflow Optimization Executive to plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms. The role will also be responsible for creating performance reports, improving internal workflows, and coordinating with creative, content, account management, and technical teams.

The ideal candidate should be comfortable working with campaign data, advertising platforms, reporting dashboards, automation tools, and structured operational processes.

Key ResponsibilitiesDigital Advertising

• Plan, set up, launch, and manage digital advertising campaigns.
• Manage campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and other relevant channels.
• Implement campaign objectives, audience targeting, budgets, bidding strategies, placements, and tracking requirements.
• Monitor campaign performance regularly and make necessary optimizations.
• Conduct audience, keyword, competitor, and campaign performance analysis.
• Perform A/B testing of audiences, creatives, messaging, landing pages, and campaign structures.
• Ensure campaigns are delivered within the approved budget and timeline.
• Coordinate with creative and content teams for advertising materials.
• Verify tracking pixels, conversion events, UTM parameters, and analytics integrations.
• Identify opportunities to improve reach, engagement, leads, sales, and return on advertising spend.

Reporting and Analysis

• Prepare daily, weekly, monthly, and campaign-completion reports.
• Develop dashboards and reporting templates for clients and internal teams.
• Analyse impressions, reach, clicks, sessions, conversions, leads, purchases, cost per result, ROAS, and other relevant KPIs.
• Compare campaign performance against targets, budgets, and previous reporting periods.
• Present key findings, challenges, insights, and recommendations in an understandable format.
• Ensure reporting data is accurate and consistent across advertising and analytics platforms.
• Maintain organised records of campaign budgets, performance, optimizations, and results.

Workflow Optimization

• Review existing advertising, reporting, approval, and campaign management workflows.
• Identify repetitive tasks, delays, communication gaps, and process inefficiencies.
• Develop standard operating procedures, checklists, templates, and quality-control systems.
• Improve coordination between media buying, creative, content, client servicing, finance, and technical teams.
• Support the automation of campaign reporting, task assignments, approvals, notifications, and data collection.
• Recommend and implement relevant project-management, reporting, and automation tools.
• Maintain campaign calendars, task trackers, deadlines, and approval records.
• Ensure team members follow established processes and documentation standards.
• Continuously evaluate workflows and recommend improvements based on business requirements.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Management, Information Technology, Mass Communication, or a related field.
• Previous experience in digital advertising, campaign management, performance marketing, reporting, or digital operations.
• Working knowledge of Meta Ads Manager and Google Ads.
• Understanding of Google Analytics, Google Tag Manager, Looker Studio, and campaign tracking.
• Strong analytical and problem-solving skills.
• Proficiency in Microsoft Excel or Google Sheets.
• Ability to interpret campaign data and convert it into actionable recommendations.
• Strong organisational, documentation, and time-management skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good written and verbal communication skills.

Preferred Skills

• Experience with LinkedIn Ads, TikTok Ads, DV360, or other programmatic advertising platforms.
• Experience creating automated dashboards in Looker Studio, Power BI, or Tableau.
• Familiarity with workflow and automation tools such as ClickUp, Asana, Monday.com, Trello, Zapier, or Make.
• Knowledge of CRM systems, marketing automation, conversion tracking, and lead-management processes.
• Experience working in a digital marketing agency or managing campaigns for multiple clients.
• Basic understanding of SEO, landing-page optimization, and conversion-rate optimization.

Key Performance Indicators

• Campaign delivery within the approved budget and timeline.
• Improvement in cost per result, conversion rate, ROAS, and other campaign KPIs.
• Accuracy and timely delivery of reports.
• Reduction in reporting and operational errors.
• Improvement in campaign setup and approval turnaround time.
• Successful implementation of workflow improvements and automation.
• Proper documentation and adoption of standard operating procedures.
• Client and internal team satisfaction.

Personal Attributes

• Data-driven and results-oriented.
• Highly organised and attentive to detail.
• Proactive in identifying and solving problems.
• Comfortable working with numbers, systems, and technology.
• Able to communicate performance insights clearly.
• Willing to learn new advertising platforms and automation tools.
• Capable of working independently and collaboratively within a team.