Head of B2B Marketing

AWT WorkSecure is building a new managed IT services business that provides businesses with remote IT management, endpoint security, backup, disaster recovery and helpdesk support. We are looking for an experienced Head of B2B Marketing to lead the commercial growth of this new service line. This is a senior, ground-up leadership opportunity for a commercially driven marketing professional who can combine B2B demand generation, strategic partnerships, channel development and sales leadership.

Key Responsibilities

• Lead the overall B2B marketing and commercial strategy for AWT WorkSecure, including marketing budget, business development and revenue targets.
• Develop and execute the go-to-market strategy, including market segmentation, positioning, pricing presentation and campaign planning.
• Build and manage strategic partnerships with software houses, ERP/accounting vendors, banking technology providers, cooperatives, chambers and industry associations.
• Develop and activate channel partnerships to generate new corporate accounts and recurring revenue.
• Lead B2B demand-generation campaigns across LinkedIn, Google and Meta, with a strong focus on measurable lead generation and customer acquisition.
• Build and manage the sales funnel, pipeline, conversion and customer acquisition metrics.
• Recruit, coach and manage the Corporate Channel Business Development team and drive achievement of assigned targets.
• Lead regular pipeline reviews, forecasting and commercial performance reporting to the executive team.
• Develop client retention, account growth and upgrade strategies, including opportunities for AWT Private Cloud and disaster recovery services.
• Maintain strong commercial governance through CRM, accurate forecasting, approved pricing and consistent service positioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA will be an advantage.
• 7+ years of relevant professional experience, preferably in B2B marketing, commercial leadership or business development.
• Demonstrated experience in B2B marketing and revenue-focused commercial management, including responsibility for budgets and revenue targets.
• Proven experience in building and managing partner, reseller, dealer or channel-led business models.
• Hands-on experience with performance marketing platforms such as LinkedIn Campaign Manager, Google Ads and Meta Business Suite.
• Proven experience managing and developing sales/business development teams with individual targets.
• Strong understanding of sales funnels, forecasting, customer acquisition and commercial performance metrics.
• Excellent communication and relationship-building skills with business owners, senior executives, institutional partners and industry stakeholders.
• Professional fluency in Nepali and English.