Brand Manager

We are hiring a creative and results-driven Brand Manager on behalf of our client. The successful candidate will be responsible for developing and executing brand strategies, driving brand awareness, planning integrated marketing campaigns, managing product launches, and ensuring consistent brand positioning across all marketing channels. This role requires strong analytical skills, strategic thinking, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities

• Develop and implement annual brand and marketing strategies to strengthen brand positioning and achieve business objectives.
• Plan and execute ATL, BTL, and digital marketing campaigns to increase brand awareness and customer engagement.
• Manage brand communication, promotional activities, and ensure consistency across all marketing channels.
• Lead product launches and market activation initiatives to maximize market impact.
• Collaborate closely with the sales team to support market expansion and achieve sales targets.
• Conduct market research, competitor analysis, and consumer insights to identify market trends and business opportunities.
• Monitor brand performance and evaluate campaign effectiveness using key performance indicators (KPIs).
• Manage marketing budgets and ensure cost-effective utilization of resources.
• Coordinate with advertising agencies, media partners, designers, and vendors for successful campaign execution.
• Plan and execute trade promotions, merchandising activities, and in-store branding initiatives.
• Prepare monthly marketing reports and present performance insights and recommendations to management.
• Identify opportunities for brand growth and recommend innovative marketing strategies.

• Bachelor's degree in marketing, Business Administration, Management, or a related field (MBA preferred).
• 4–7 years of experience in brand management, preferably within the FMCG, beverage, or consumer goods industry.
• Strong understanding of branding, consumer behavior, and integrated marketing strategies.
• Experience in campaign planning, product launches, and marketing budget management.
• Excellent communication, presentation, negotiation, and stakeholder management skills.
• Strong analytical and problem-solving abilities.
• Proficiency in Microsoft Office; knowledge of digital marketing platforms and tools is an advantage.
• Ability to manage multiple projects and work effectively in a fast-paced environment.

Preferred Candidate Profile

• Strong understanding of FMCG and consumer market dynamics.
• Proven ability to develop and execute successful brand-building initiatives.
• Creative thinker with a data-driven approach to decision-making.
• Self-motivated, proactive, and capable of working independently as well as collaboratively.
• Passionate about marketing, innovation, and delivering measurable business results.

Benefits

• Competitive salary and performance-based incentives
• Career growth opportunities
• Training and professional development
• Supportive and performance-driven work environment