Digital Marketing Executive
- No. of Openings 1
- Industry Advertising Agency
- Category Digital Marketing
- Location Suncity Pepsicola, Kageshwori Manohara, Kathmandu District
- Job Level Junior Level
- Salary Nrs. 25K-30K Monthly
- Education Level Intermediate (+2)
- Desired Candidate Both(Female, Male)
- Experience 2 + years
- Expiry date Mar 31, 2025 (13 days left)
- Vehicle License no
- Two/Four Wheeler Require Two-wheeler
- Skills Academic plus professional exposure in Marketing, Digital Marketing, Automation, Social Media Management, Brand Associations, CRM, Canva, Social Media Strategy, Run Facebook Ads, Search Engine Optimization (SEO)
Job Description
Key Responsibilities:
- - Plan, create, and execute social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
- - Collaborate with the content team to develop creative posts, visuals, and engaging copy that resonate with target audiences.
- - Monitor and manage social media accounts, ensuring brand consistency and timely responses.
- - Analyze campaign performance, providing insights and recommendations to optimize future campaigns.
- - Stay updated with digital marketing trends, tools, and best practices to keep the brand ahead of the curve.
- - Develop and manage paid digital campaigns (PPC, display ads, etc.) with a focus on ROI.
- - Coordinate with the sales and marketing team to ensure seamless integration of marketing campaigns with business objectives.
- - Report on the effectiveness of digital marketing efforts and provide actionable insights.
Requirements:
- - Minimum 2 years of experience in digital marketing, with a focus on social media management and campaign execution.
- - Strong understanding of social media platforms, digital marketing strategies, and analytics tools (Google Analytics, Hootsuite, etc.).
- - Proven ability to develop creative and engaging content that resonates with diverse audiences.
- - Experience with paid advertising campaigns (Facebook Ads, Google Ads, etc.).
Job Specification
Job Overview:
The Digital Marketing & Social Media Specialist will be responsible for planning, creating, executing, and managing social media campaigns to enhance brand awareness, engagement, and conversions. This role requires a strong understanding of digital marketing trends, paid campaigns, analytics, and content strategy to drive business growth.
Key Responsibilities:
Social Media Management
- Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
- Monitor and manage social media accounts, ensuring timely responses and brand consistency.
Engage with audiences by responding to comments, messages, and inquiries in a professional manner
Content Creation & Campaigns
- Collaborate with the content team to develop engaging posts, visuals, and copy.
- Create compelling social media content, including graphics, videos, and stories, to attract and retain audiences.
- Plan and execute social media campaigns aligned with business goals.
Advertising & Paid Campaigns
- Develop and manage paid digital campaigns (Facebook Ads, Google Ads, LinkedIn Ads, etc.).
- Optimize campaigns for performance, focusing on ROI and key KPIs such as engagement, conversions, and reach.
- Conduct A/B testing to improve ad effectiveness.
Analytics & Performance Tracking
- Analyze campaign performance using tools like Google Analytics, Facebook Insights, and Hootsuite.
- Provide reports and insights to optimize future marketing efforts.
- Track KPIs and suggest improvements for better engagement and lead generation.
Market Research & Trend Analysis
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Research competitors and industry trends to refine marketing strategies.
- Identify new opportunities to enhance brand visibility.
- Collaboration & Coordination
- Work closely with the sales and marketing teams to align campaigns with business objectives.
- Coordinate with designers, writers, and other stakeholders for seamless campaign execution.
Job Requirements:
- Education: Bachelor’s Running in Marketing, Communications, Business, or a related field.
- Experience: Minimum 2 years of experience in digital marketing, focusing on social media management and paid campaigns.
- Technical Skills:Proficiency in social media platforms and tools (Meta Business Suite, LinkedIn Campaign Manager, Twitter Ads, etc.).
- Experience with analytics tools (Google Analytics, Hootsuite, Meta Insights, etc.).
- Strong understanding of PPC, display ads, and performance marketing.
- Familiarity with content creation tools like Canva, Photoshop, or video editing software is a plus.
- Soft Skills:Strong creativity and storytelling skills.
- Excellent communication and collaboration abilities.
- Ability to analyze data and make data-driven decisions.
- Time management and multitasking skills.
Preferred Qualifications:
- Experience in B2B/B2C digital marketing.
- Knowledge of SEO and email marketing.
- Certifications in digital marketing (Google Ads, Meta Blueprint, HubSpot, etc.) are a plus.
