Marketing Manager
Basic Information
- No. of Openings 1
- Job Category Sales / Public Relations
- Job Location Morang District Biratnagar
- Job Level Senior Level
- Salary Negotiable
- Education Level Masters
- Desired Candidate Both(Male, Female)
- Experience 5 years
- Expiry date 2023-04-13
- Skills Management , Communication skills, Interpersonal
Job Description
- Develop a clear understanding of the Hospital’s business objectives and devise and implement a marketing strategy and activity plan which meet these objectives.
- Communicate with the hospital’s internal and external customers (patients, healthcare professionals staff, healthcare institutions etc), ensuring that all the marketing objectives are met.
- Develop and deliver the hospital’s online marketing strategy with the objective of growing visitor numbers and conversions.
- Create, maintain and update information on the website in line with business needs and SEO best practice, ensuring all published content adheres to the hospital’s core values.
- Manage the hospital’s social media channels.
- Identify and produce engaging and SEO-optimised content for the hospital’s on-line platforms in the form of blogs, news stories, banner, tweets, videos, photos and images.
- Plan and help deliver online advertising campaigns.
- Use web analytics (including Google Analytics) to monitor trends and traffic.
- Optimize online user experience to increase engagement and conversion.
- Ensure effective, branded marketing communications including the company website, social media, audio and video media, print communication and advertising.
- Manage major projects such as PR events, launches, marketing campaigns, Webinars, annual networking days and evenings, trade show exhibits etc.
- Liaise with all Department Heads and In-charges in-house, in creating marketing pieces for different areas e.g. brochures, patients booklet, patient leaflets etc.
- Maintain high level of knowledge of hospital’s clinical services.
- Work closely with other hospital’s liaison executives to ensure clear marketing message to referral audience and marketing support and materials supplied to them.
- Maintain awareness of competitor activity and general healthcare updates.
- Manage relationship with consultants and healthcare professionals.
- Direct and manage personnel within the marketing team and provide support and guidance
Job Specification
- Master Degree with marketing
- Strong marketing background in healthcare or related industry, ideally minimum five years.
- Strong written and verbal communication skills required.
- Display awareness and appreciation of the service users and the ability to empathise with and treat others with dignity and respect.
- Demonstrate an ability to apply knowledge to best practice.
- Demonstrate the ability to effectively evaluate information and make appropriate decisions.
- Demonstrate a commitment to assuring high standards and strive for a user centred service.
- Display effective communication and interpersonal skills including the ability to collaborate with colleagues, families, carers, etc.
- Demonstrate effective team skills.
- Demonstrate flexibility as situations arise unexpectedly (e.g. media issues)
This job has been expired
on Apr 13, 2023
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