Position: Digital Marketing and Branding Manager

Job Description

Strategy Development:

• Develop and implement digital marketing strategies that align with the overall business goals.
• Create branding strategies to strengthen the company’s presence in the market and increase brand recognition.
• Analyze market trends and competitors to identify opportunities for growth and innovation in digital marketing.

Campaign Management:

• Plan, execute, and manage multi-channel digital marketing campaigns (SEO, SEM, PPC, email marketing, social media, content marketing, etc.).
• Coordinate with internal teams (content, creative, web development) to ensure campaigns are executed on time and on budget.
• Oversee the creation of content, including blogs, social media posts, email newsletters, and digital ads.

Branding and Positioning:

• Ensure brand consistency across all digital platforms and campaigns.
• Develop strategies to enhance the company’s reputation and public image in the digital landscape.
• Collaborate with creative teams to create visually appealing and brand-aligned digital assets (logos, banners, ads, etc.).

Performance Monitoring & Reporting:

• Track, analyze, and report on campaign performance using metrics such as ROI, engagement, traffic, and conversions.
• Use tools such as Google Analytics, SEMrush, and social media analytics platforms to assess and optimize campaigns.
• Provide actionable insights to improve future campaigns and marketing strategies.

Customer Engagement:

• Manage the company's online presence across social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to engage and grow the audience.
• Foster online community building and respond to customer inquiries or feedback in a timely and professional manner.

SEO/SEM Optimization:

• Optimize content and websites for SEO to improve organic search rankings.
• Manage paid search campaigns (PPC) and track performance to maximize the return on investment.

Collaboration & Leadership:

• Work closely with the sales team to align digital marketing initiatives with sales objectives.
• Lead, mentor, and develop a team of marketing professionals, providing guidance on best practices and innovative digital solutions.
• Stay up-to-date with digital marketing trends, new technologies, and best practices, and implement them where applicable.

Job Specification

• Proficient in digital marketing tools and platforms
• Excellent communication and presentation skills.
• Strong analytical skills with experience using data to drive decisions.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.