Position: Digital Marketing/ Manager

Job Description

About Us:

Nclex Nepal is a fast-growing organization in nursing education and training, recognized for its innovation and commitment to excellence. We are seeking an experienced and versatile Digital Marketing Manager cum Marketing Manager to lead and oversee all aspects of our marketing strategies, with a strong focus on digital platforms. The ideal candidate will possess a blend of creative and analytical skills, capable of driving both digital and traditional marketing initiatives to boost brand awareness, customer engagement, and business growth.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies (digital and traditional) to promote the company’s products and services.
• Manage and optimize digital marketing campaigns across multiple platforms (social media, email, SEO/SEM, PPC, etc.).
• Oversee content creation and management for websites, blogs, social media, and other digital channels to ensure brand consistency and alignment with marketing goals.
• Analyze market trends, competitors, and customer behavior to identify opportunities for growth and improvement.
• Collaborate with internal teams, external agencies, and partners to execute marketing initiatives effectively.
• Monitor and report on the performance of marketing campaigns using key metrics, adjusting strategies as needed to meet business objectives.
• Plan and manage marketing budgets, ensuring cost-effective allocation of resources.
• Manage and mentor a marketing team, fostering creativity, collaboration, and high performance.
• Organize and oversee company events, promotions, and other marketing activities.
• Stay up-to-date with industry trends, tools, and technologies to maintain a competitive edge in the market.

Job Specification

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 2+ years of proven experience in digital marketing and traditional marketing roles.
• Strong knowledge of digital marketing channels including SEO, SEM, PPC, email marketing, and social media advertising.
• Proficient in using digital marketing tools such as Google Analytics, AdWords, Facebook Ads Manager, and CRM software.
• Excellent communication skills, both written and verbal.
• Creative thinking with strong analytical and problem-solving skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in managing teams and working cross-functionally.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Benefits:

• Competitive salary and performance-based incentives.
• Professional development opportunities and career growth.
• Dynamic and collaborative work environment.