Digital Marketing Manager

Industry Other
Category Digital Marketing
Location Lalitpur District, Nepal
Expiry date Apr 13, 2025 (2 days left)

Job Description

Location: Jawalakhel, Lalitpur (Onsite)

Vacancy: 1

Salary: Negotiable (based on experience)

About Bytecare Technology:

Bytecare Technology is a fast-growing software company building digital products that solve real-world problems for businesses. Our flagship product is designed to simplify bookkeeping and business management for micro and small enterprises. With a collaborative and agile work culture, we’re on a mission to scale our impact across Nepal and beyond.

About the Role:

We are looking for a dynamic and results-driven Digital Marketing Manager to lead our digital marketing strategy and execution. This is a high-impact role for someone who enjoys both planning and driving results through strong execution support. You’ll work directly with the founder and lead a talented in-house team of designers, content creators, and social media specialists.

Key Responsibilities:

Campaign Strategy & Execution

Develop and lead digital campaigns across Meta, Google, LinkedIn, and more.
Align marketing efforts with product launches, user growth, and retention goals.
Manage budgets, optimize performance, and experiment with new formats/channels.

Social Media & Brand Visibility

Oversee Bytecare’s presence across Facebook, Instagram, TikTok, LinkedIn, and Twitter.
Guide content themes, formats, and storytelling to connect with micro-entrepreneurs.
Monitor what's effective and adapt quickly; we value traction more than perfection.

Performance & Analytics

Define and report on KPIs like ROAS, CAC, CTR, and conversions.
Analyze funnel performance and audience behavior to continuously refine campaigns.
Share insights and recommendations regularly.

Team Collaboration

Coordinate with designers, content creators, and the social media executive for seamless execution.
Provide creative direction, feedback, and inspiration to keep the team moving.
Collaborate with the founder and product team to align marketing with company goals.

Requirements:

2–5 years of experience in digital marketing with a focus on paid campaigns and growth.
Strong hands-on experience with Meta Ads, Google Ads, and performance marketing.
Excellent understanding of campaign data, funnels, and metrics-driven decision making.
Strong communication and team leadership skills.
Experience with Canva, Adobe Suite, or video tools is a plus.
Bonus: A portfolio or case study of successful campaigns.

What We Offer: