Position: Marketing Manager

Job Description

We are seeking a dynamic and results-oriented Marketing Manager to lead our comprehensive marketing efforts across both digital and physical channels.

Responsibilities:

Digital Marketing:

• Develop and execute a comprehensive digital marketing strategy to achieve brand awareness, lead generation, and customer acquisition goals.
• Manage and optimize various digital marketing channels, including website, SEO, SEM, social media marketing, email marketing, and content marketing.
• Create engaging and effective content (written, visual, and video) for various digital platforms.
• Analyze marketing data and performance metrics to identify trends, measure campaign effectiveness, and optimize strategies.
• Stay up-to-date on the latest digital marketing trends and technologies.

Physical Marketing:

• Plan and execute effective physical marketing campaigns, including trade shows, events, promotional materials, and print advertising.
• Oversee the development and production of marketing materials, ensuring brand consistency and quality.
• Manage vendor relationships and budgets for physical marketing initiatives.
• Track and analyze the performance of physical marketing campaigns.

General Responsibilities:

• Conduct market research and competitor analysis to inform marketing strategies.
• Develop and manage the marketing budget.
• Collaborate with other departments, such as sales, product, and design, to ensure alignment and achieve marketing goals.
• Manage and motivate marketing team members.
• Develop and maintain strong relationships with key stakeholders.

Qualifications:

• Minimum 2 years of experience in marketing, with a strong understanding of both digital and physical marketing channels.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent analytical and problem-solving skills.
• Strong communication, interpersonal, and leadership skills.
• Proficiency in marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing platforms).
• Experience with content creation and management is a plus.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work on a variety of exciting marketing projects.
• Fast-paced and dynamic work environment.
• Chance to make a significant impact on the company's growth.