Position: Digital Marketing Associate

Job Description

About Locmatic: Locmatic is an AI and analytics platform providing market intelligence for the food and beverage industry in the US. As a B2B company, we empower operators, retailers, distributors, and manufacturers with data-driven insights, trend analysis, and smart lead generation.

Role Overview: We are seeking a Marketing Associate to join our team, focusing on inbound marketing activities. This role involves managing our website, PPC campaigns, SEO, and content marketing initiatives such as blogs, newsletters, and LinkedIn updates. This junior-level position is ideal for someone with internship experience and a passion for digital marketing in a B2B environment.

Key Responsibilities:

• Assist in managing and optimizing the company website to improve user experience and engagement, ensuring that our value proposition and services are clearly communicated to visitors.
• Support the execution and monitoring of PPC campaigns, primarily through Google Ads.
• Contribute to SEO strategies, including keyword research, on-page optimization, and link building.
• Create and manage content for blogs, newsletters, and LinkedIn to drive engagement and lead generation.
• Collaborate with the marketing team to track campaign performance and provide data-driven insights.
• Help in the development of marketing collateral and other content to support sales and brand positioning.

Qualifications:

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field. Master's degree preferred.
• 1 year of experience in marketing or relevant internships, preferably in a B2B environment.
• Basic understanding of inbound marketing, SEO, PPC (Google Ads), and content marketing.
• Strong written and verbal communication skills with an eye for detail.
• Familiarity with marketing tools such as Google Analytics, Google Ads, SEO tools, and content management systems.
• A proactive attitude and eagerness to learn and adapt in a fast-paced environment.

What We Offer:

• Opportunity to work with a dynamic team in the growing field of AI and analytics.
• A supportive work culture that values learning, growth, and collaboration.
• Hands-on experience with cutting-edge marketing strategies in a B2B setting.
• Competitive salary with opportunities for professional development.
• Benefits include a 5-day workweek, food allowance, health and accidental insurance, and flexible leave policies.