Position: App Store Optimization Manager

Job Description

Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

The Role

• Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
• Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
• Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
• Analyze competitors and devise strategies to increase organic traffic.
• Improve app positioning in top charts.
• Formulate hypotheses and conduct testing.
• Prepare detailed reports on experiments and overall performance results.
  
  

Ideal Profile

• 2+ to 3 years working experience in the same field.
• Proven work experience as a ASO Manager or similar role.
  
  

What's on Offer?

• Flexible working options
• Fantastic work culture
• Opportunity to make a positive impact