Position: Digital Marketing Specialist

Job Description

We are seeking a highly skilled Digital Marketing Specialist with proven experience in running and executing ads across all digital marketing platforms, particularly with a focus on lead generation.

Key Responsibilities:

• Strategy Development: Plan, develop, implement, and manage the overall digital marketing strategy.
• Social Media Campaigns: Develop and execute effective social media campaigns based on thorough research and insights into the client’s audience and objectives.
• Platform Expertise: Possess excellent knowledge of Google Ads, SEO, WordPress, Meta, Facebook Business Manager, LinkedIn Advertising, and other social media platforms.
• Channel Management: Manage all digital marketing channels to ensure cohesive and effective marketing efforts.
• Creative Collaboration: Work closely with the creative team to brainstorm and produce engaging content for various channels and media.
• Performance Monitoring: Utilize native and third-party social media analytics tools to monitor and measure the performance of client campaigns.
• Reporting: Compile reports on a weekly/monthly basis to ensure clients are always informed about the performance of their campaigns.
• Trend Analysis: Stay updated on the latest social media news and trends and learn how to implement these in client campaigns.

Requirements:

• Organizational Skills: Highly organized with exceptional administrative skills.
• Communication Skills: Excellent written and verbal communication skills.
• Time Management: Ability to manage time and multitask efficiently.
• Industry Passion: A strong passion for the digital marketing industry and ambition for professional growth.
• Experience: At least two years of experience in a Digital Marketing Executive role in a professional capacity.
• Technical Skills: Proficiency in Microsoft Office (Word, Excel, and PowerPoint) and a strong background in all Google assets.
• Campaign Expertise: Solid understanding and experience with digital campaign initiatives, including analytics tools and tracking techniques.
• Language Proficiency: Ability to understand and deliver communication in both Arabic and English.
• Educational Background: Degree or equivalent in Marketing, Media, or Communications, ideally with a specialization in Digital Marketing.
• Language Skills: Fluency in English and Arabic is required.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• Flexible working hours.