Position: Area Sales Manager

Job Description

Experience and Qualification

·       Master’s with 5 plus years of experience or bachelors with 10 plus years of experience in FMCG Industry.

·       Two Sales roles experience (one in Traditional Trade, other can be in Organized trade, key account management, revenue management, trade marketing, GTM)

·       Strong analytical & presentation skills (MS Excel, PPT expert)

Skills and Behavioral Attributes

Ø Strong Leadership skills, experience managing larger teams

Ø Towering strength in Sales Operation and a passion for Market Execution

Ø Strong Inter-personal skills to build strategic wiring with Distributors /Customers

Ø Customer Centric mentality and approach to conducting business

Ø Strong Commercial experience ( Sales, GTM, Marketing, Finance)

Ø Excellent collaboration skills to effectively represent the needs of the territory while partnering with region leaders

Ø Strong financial skills to drive / evaluate impact of various business levers

Ø Analytical skills – able to analyse events / data to optimize performance

Ø Natural inclination to build capability / Be the Head Coach for the unit team

Ø Well versed in Sales Force Automation

KEY ACCOUNTABILITY

Ø Deliver Primary target.

Ø Deliver Secondary Value target by developing market in the assigned territory

Ø Add new outlets which should contribute to achieving annual volume/value targets

Ø Drive rack productivity by planning deployments/redeployments of resources based on Rack governance protocols

Ø Increase the Unique SKU count in the outlet.

Ø Achieve trade spends productivity targets

Ø Conduct periodic Distributor health check to identify and trouble shoot issues for effective Distributor Management

Ø Coach Sales Officers through Work *with and One on One & Training

Ø Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings, using tools like Execution planner