Position: Social Media Engagement Executive

Job Description

Position Overview:

The Social Media Engagement Executive plays a crucial role in enhancing Kirana's online presence and strengthening our relationships with customers and followers across various social media platforms. This role requires a creative thinker with good communication skills and a deep understanding of social media trends and best practices.

Key Responsibilities:

1. Content Creation: Create visually appealing and engaging content, including graphics, videos, and written posts, that resonates with our target audience.
2. Community Engagement: Monitor and respond to comments, messages, and mentions across social media channels promptly and professionally. Foster a positive and interactive community around our brand.
3. Audience Growth: Develop and implement strategies to increase the number of followers, likes, and shares on our social media platforms.
4. Campaign Support: Collaborate with the marketing team to execute social media campaigns and promotions effectively. Generate content that aligns with campaign objectives.
5. Analytics and Reporting: Use social media analytics tools to track and report on key performance metrics. Provide insights and recommendations for improving engagement and reach.
6. Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and features to ensure Kirana remains ahead of the curve.
7. Content Calendar Management: Maintain a well-organized content calendar, scheduling posts and ensuring consistency in branding and messaging.
8. User-Generated Content: Encourage and curate user-generated content that showcases our products or services and enhances our brand image.
9. Brand Advocacy: Identify and engage with brand advocates and influencers who can positively impact our online presence.

Qualifications:

• Experience in managing social media accounts and driving engagement.
• Strong understanding of various social media platforms, their features, and best practices.
• Should have generic knowledge video editing apps to make UGC.
• Creativity and a passion for staying on top of industry trends.
• Time management and organizational skills.

Benefits:

• Competitive salary package.
• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Employee discounts and perks.