Position: Digital Marketing Specialist

Job Description

Company Description

Hotel Mirage Regency is located in a prime residential and commercial hub in Kathmandu, offering 60 modern rooms and suites. The hotel provides a perfect setting for meetings, workshops, and celebrations with amenities for all types of gatherings. Conveniently situated on Battisputali road, the hotel is close to major tourist attractions like Tribhuvan International Airport, Pashupatinath Temple, and Boudhanath.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist at Hotel Mirage Regency in Kathmandu. The Digital Marketing Specialist will be responsible for managing social media marketing, digital marketing campaigns, web analytics, online marketing strategies, and effective communication strategies to promote the hotel's services and offerings.

Key Responsibilities:

Develop, implement, and manage digital marketing campaigns across various platforms (social media, email, SEO, SEM).

Create, curate, and manage all published content (images, video, written) to engage with our audience.

Design and edit videos and graphics for digital marketing purposes.

Monitor, analyse, and report on campaign performance using analytics tools.

Stay updated with the latest digital marketing trends and strategies.

Conduct keyword research and optimize website content to improve search engine rankings.

Plan and execute SEM campaigns to drive traffic and conversions.

Collaborate with other departments to ensure brand consistency and effective communication.

Develop and manage digital marketing budgets.