Position: Marketing Strategist

Job Description

Grey Email Marketing Agency is looking for its next Marketing Strategist. A Marketing Strategist is responsible for developing, implementing, and overseeing marketing strategies and campaigns that drive a company’s growth and brand recognition. This role involves a deep understanding of market trends, consumer behavior, and the competitive landscape to create effective marketing plans that align with business objectives.

Responsibilities

• Create and supervise marketing campaigns and strategies, as well as proper execution for brands to drive customer retention.
• Monitor campaign performance through KPIs and metrics such as open rates, click-through rates, conversion rates, and ROI.
• Analyze customer behavior and feedback to identify opportunities for improving retention.
• Working with content creators to develop compelling visuals, and messaging for email and SMS campaigns.
• Ensure all content aligns with brand guidelines and resonates with target audiences.
• Analyze customer behavior and feedback to identify opportunities for improving retention.
• Stay updated with industry trends and best practices to ensure the effectiveness and legality of marketing efforts.

Qualifications

• A degree in Marketing, Business Administration, Communications, or a related field is usually required.
• Familiarity with data analysis tools and software (e.g., Excel)
• The ability to think critically and strategically, with a focus on long-term goals and objectives.
• Good communication skills
• Strong problem-solving skills, with the ability to identify challenges and develop effective solutions.