Position: Marketing Officer

Job Description

Company Description

Welcome to Skill Spark – Ignite Your IT Career! Skill Spark is dedicated to empowering individuals in their IT journey, offering comprehensive training programs and expert instructors to guide professionals at all levels. Our mission is to provide quality IT education to everyone, unlocking their full potential in the technology industry. Skill Spark envisions setting the standard in IT education, helping individuals excel in the ever-evolving technology-driven world.

Roles and Responsibilities:

Market Research and Analysis:

• Conduct thorough market research to identify new business opportunities, trends, and customer needs.
• Analyze competitors, pricing strategies, and market dynamics to inform sales and marketing strategies.

Sales Strategy and Execution:

• Develop and implement effective sales strategies to meet revenue targets and expand market share.
• Identify potential clients, generate leads, and convert prospects into customers.
• Maintain relationships with existing clients to foster loyalty and encourage repeat business.

Marketing Strategy Development:

• Develop, execute, and monitor marketing plans to promote Skill Spark’s courses and services.
• Identify target markets and craft tailored marketing campaigns to reach specific audiences.
• Collaborate with the marketing team to create and distribute promotional materials across various channels.

Lead Generation and Conversion:

• Implement lead generation strategies using a combination of online and offline methods.
• Nurture leads through personalized communication, follow-ups, and effective sales techniques.
• Track and analyze lead conversion rates to optimize future marketing and sales efforts.

Brand Management:

• Ensure consistent brand messaging and visual identity across all marketing materials and platforms.
• Develop strategies to enhance brand awareness and strengthen Skill Spark’s market position.

Social Media and Digital Marketing:

• Manage social media accounts, create engaging content, and interact with the online community.
• Monitor and optimize digital marketing campaigns, including SEO, SEM, and email marketing.
• Analyze social media metrics and adjust strategies to increase engagement and reach.

Customer Relationship Management (CRM):

• Develop and maintain strong relationships with customers, ensuring high levels of customer satisfaction.
• Implement CRM tools to manage client information, track sales activities, and monitor customer interactions.
• Address customer inquiries, feedback, and concerns promptly to enhance the overall customer experience.

Sales Reporting and Performance Analysis:

• Track and report on sales performance metrics, including revenue, conversion rates, and customer acquisition costs.
• Provide insights and recommendations based on data analysis to improve sales and marketing effectiveness.
• Prepare regular reports for management, highlighting achievements and areas for improvement.

Event Planning and Execution:

• Organize and participate in events such as workshops, webinars, and trade shows to promote Skill Spark’s offerings.
• Coordinate with partners and sponsors to maximize event impact and outreach.
• Evaluate event outcomes and use insights to enhance future events.

Team Collaboration:

• Work closely with the marketing, sales, and product teams to ensure alignment and collaboration.
• Provide guidance and support to junior team members in achieving their targets.
• Participate in brainstorming sessions to develop innovative sales and marketing strategies.

Budget Management:

• Manage the sales and marketing budget, ensuring efficient allocation of resources.
• Monitor expenditures and adjust strategies to stay within budget while maximizing ROI

Qualifications:

Educational Background:

• Bachelor’s degree in Marketing, Business Administration, Sales, or a related field.
• A Master’s degree in Marketing or Business Administration (MBA) is a plus.

Experience:

• 3+ years of experience in sales and marketing, preferably in the education or IT sector.
• Proven track record of meeting or exceeding sales targets and driving business growth.
• Experience in developing and executing successful marketing strategies.

Technical Skills:

• Proficiency in CRM software, digital marketing tools, and sales analytics platforms.
• Strong understanding of SEO, SEM, social media marketing, and content management systems (CMS).
• Familiarity with data analysis tools and the ability to interpret and apply insights to improve performance.

Sales and Marketing Expertise:

• In-depth knowledge of sales processes, lead generation techniques, and customer relationship management.
• Ability to develop and implement effective marketing strategies that align with sales objectives.
• Experience in creating and managing digital marketing campaigns across various platforms.

Communication and Interpersonal Skills:

• Excellent written and verbal communication skills, with the ability to craft persuasive sales pitches and marketing messages.
• Strong interpersonal skills, with the ability to build and maintain relationships with clients, partners, and team members.

Analytical and Problem-Solving Abilities:

• Strong analytical skills with the ability to assess data, identify trends, and make data-driven decisions.
• Problem-solving mindset with the ability to think creatively and adapt strategies to changing market conditions.

Organizational and Time Management Skills:

• Ability to manage multiple projects and tasks simultaneously, with a high level of attention to detail.
• Strong organizational skills, with the ability to prioritize tasks and meet deadlines.

Team Collaboration:

• Proven ability to work effectively in a team environment, with a collaborative and supportive approach.
• Experience in leading or mentoring junior team members is an advantage.

Passion for Education and Technology:

• A genuine interest in the education and technology sectors, with a desire to contribute to Skill Spark’s mission of empowering individuals in their IT careers.
• Knowledge of the IT education landscape and emerging trends is a plus.