Digital Marketing Specialist

  • No. of Openings 1
  • Industry Distributor
  • Category Digital Solution
  • Location Buspark, Kamalbinayak, Bhaktpur, Bhaktapur, Bhaktapur District
  • Job Level Mid Level
  • Salary Nrs. 20k-25k Monthly (Negotiable)
  • Education Level Bachelors
  • Desired Candidate Both(Female, Male)
  • Experience 2 + years
  • Expiry date Feb 14, 2025 (9 days left)
  • Vehicle License Preferred
  • Skills Digital Marketing, Marketing Strategy, Product Knowledge, Product Management, Sales and Marketing, Sales and Promotion
Job Description
  1. Marketing Strategy: Develop and implement comprehensive marketing plans. Conduct market research to identify trends and opportunities. Analyze competitors’ strategies to maintain market relevance.
  2. Product Promotion: Plan and execute promotional campaigns across digital platforms. Create product launch strategies to maximize reach and engagement. Manage influencer and affiliate marketing programs
  3. Packaging & Label Design: Collaborate with designers to create attractive and functional product labels. Ensure label designs comply with regulatory and branding guidelines.
  4. Digital Campaigns: Run and optimize ads on platforms like Google, Facebook, and Instagram. Track campaign performance and suggest improvements
  5. Content Creation: Develop engaging content for websites, blogs, and social media. Create and schedule email marketing campaigns.
  6. Analytics & Reporting: Monitor KPIs and prepare performance reports.
  7. Analytics & Reporting: Use analytics tools to measure ROI and campaign effectiveness.

Job Specification

Responsibilities:

  1. Develop and execute digital marketing strategies to meet business objectives.
  2. Manage and optimize campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
  3. Perform SEO/SEM optimization to improve website visibility and traffic.
  4. Create engaging content for social media, blogs, and email marketing campaigns.
  5. Analyze and report on campaign performance, providing insights and recommendations.
  6. Stay updated on industry trends, emerging platforms, and competitor activities.
  7. Collaborate with designers, copywriters, and other team members to produce high-quality marketing materials.
  8. Maintain and update the company website, ensuring usability and performance.

Skills and Qualifications:

  1. Bachelor’s degree in Marketing, Business, Communications, or a related field.
  2. Proven experience as a Digital Marketing Specialist or similar role.
  3. Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, Facebook Business Manager).
  4. Strong knowledge of SEO, SEM, and PPC advertising.
  5. Excellent communication and content creation skills.
  6. Familiarity with CRM software and email marketing tools.
  7. Analytical mindset with strong problem-solving abilities.
  8. Ability to work independently and as part of a team.

Preferred Qualifications:

  1. Experience in B2B and/or B2C marketing.
  2. Basic knowledge of HTML/CSS and website CMS platforms like WordPress.
  3. Multilingual abilities are a plus
  4. Add a section for "AI Tools & Platforms" the candidate should know
About Company
LinkEx Export & Logistic Pvt. Ltd. is a leading provider of comprehensive logistics solutions, offering reliable international cou...

LinkEx Export & Logistic Pvt. Ltd. is a leading provider of comprehensive logistics solutions, offering reliable international courier services tailored to both personal and business needs. With a strong global network and a commitment to efficiency, we ensure that your shipments reach their destinations on time and in perfect condition. Our services are designed to simplify complex logistics processes, delivering seamless and cost-effective solutions for businesses and individuals alike.

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