Digital Marketing and Graphic Design Specialist
- No. of Openings 1
- Industry Consultancy Services
- Category Creative / Graphics / Designing
- Location Bagbazar, Putalisadak, Kathmandu, Kathmandu District
- Job Level Mid Level
- Salary 40K or above (Negotiable)
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 2 + years
- Expiry date Nov 20, 2024 (13 days left)
- Vehicle License No
- Skills Adobe Illustrator(Graphic Design software), Adobe Indesign(Graphic Design software), Adobe Photoshop(Graphic Design software), Adobe Premiere Pro, Advanced graphic design, advertisement specialist, Analyzing Data, Branding and Communication, Computer Skills, Content, Digital Marketing, English Typing and Speaking, HTML, illustrator, Java, Lead Management, Search Engine Optimization (SEO), Social media management, Video Animation, Video Editing
Job Description
Job Overview:
We are an education consultancy seeking a creative and versatile Digital Marketing and Graphic Design Specialist to join our team. In this role, you will use your expertise in digital marketing, content creation, graphic design, and web development to enhance our online presence, promote our services, and engage with prospective students and educational institutions. You will play a key role in shaping our digital marketing strategies and creating visually appealing content that resonates with our target audience.
Key Responsibilities:
Graphic Design & Multimedia Content Creation:
- Design engaging and professional digital assets for marketing campaigns, including social media posts, banners, flyers, email templates, and website graphics, all aligned with our education-focused brand.
- Edit and produce high-quality videos, including testimonials, service promotions, and informational content for social media and digital platforms.
- Ensure visual consistency and quality across all digital materials to maintain a strong brand identity.
- Create infographics and presentation decks to simplify complex educational information and engage prospective students.
Digital Marketing & Social Media Strategy:
- Manage and grow our social media presence across platforms such as Instagram, Facebook, LinkedIn, and TikTok, focusing on engaging students, parents, and academic professionals.
- Develop content calendars, ensuring regular and relevant content is posted to engage our audience and promote our consultancy services.
- Monitor social media channels, engage with followers, respond to inquiries, and manage community interactions.
- Track social media metrics and analyze engagement data to refine strategies for improving outreach and engagement.
Paid Advertising & Campaign Management:
- Plan, implement, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and Instagram Ads, with a focus on student acquisition and brand awareness.
- Continuously monitor campaign performance, adjust targeting and creative, and optimize budgets for maximum return on investment (ROI).
- Conduct A/B testing to optimize ad creatives, copy, and audience segmentation.
SEO & Content Optimization:
- Implement SEO strategies to improve the visibility of our website and services on search engines, focusing on keywords related to education consultancy and student services.
- Optimize blog posts, landing pages, and social media content to rank better in search results and attract organic traffic.
- Tools like Google Analytics and SEMrush can be used to monitor site performance and identify opportunities for optimization.
Web Development & Technical Skills (Java & HTML):
- Utilize your knowledge of HTML to ensure that the website is optimized for SEO and user experience, including on-page optimizations like meta tags, image alt text, and structured data.
- Use Java for any necessary custom functionality or interactive features on our website, ensuring seamless integration with digital marketing campaigns.
- Ensure website updates and new content are integrated effectively into the CMS, while ensuring design elements are optimized for both desktop and mobile views.
Job Specification
- Bachelor’s Degree in Information Technology (IT), Computer Science, Digital Marketing, Graphic Design, or a related field.
- At least 1.5 years of experience in digital marketing, graphic design, or content creation.
- Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and Canva.
- Experience with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro).
- Strong understanding of social media platforms and experience managing social media accounts for a business or organization.
- Proven experience in paid advertising (Google Ads, Facebook Ads, Instagram Ads) and optimizing campaigns for maximum impact.
- SEO knowledge with experience using tools like Google Analytics, SEMrush, or Ahrefs.
- Proficiency in HTML and experience with Java for implementing custom web functionality and ensuring digital content is web-ready.
- A creative eye for design and the ability to develop on-brand visuals that align with the educational sector.
- Strong communication skills and the ability to collaborate with cross-functional teams to achieve goals.
Preferred Skills (Optional):
- Experience with email marketing platforms (e.g., Mailchimp, ConvertKit).
- Familiarity with content management systems (e.g., WordPress).
- Understanding of UI/UX design principles, especially for educational websites.
- Experience with motion graphics or animation tools is a plus.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development in the education sector.
- A dynamic and supportive work environment within an education consultancy.
- On-site position with a collaborative and creative team atmosphere.
About Company
Established in 1996 AD and located in the heart of Bagbazar, Kathmandu, Nepal, just opposite Hotel Hardik, our center serves as a hub for aspiring students seeking to explore educational opportunities in top destinations around the globe. Whether you're considering studying in Australia, Canada, the UK, USA, Philippines, Bangladesh, South Korea, Denmark, Europe, or beyond, our experienced team of counselors is here to help you make informed decisions and navigate through the complexities of the application process with confidence.
With a focus on integrity, professionalism, and student-centered service, we strive to create a supportive and inclusive environment where every individual feels valued and empowered to achieve their academic and career goals. Our dedication to excellence and commitment to student success have earned us a reputation as a trusted leader in the field of international education consultancy.
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