Social Media Manager

Job Description

Core Responsibilities:

• Develop and implement social media strategies to achieve business objectives.
• Manage and maintain social media presence across multiple platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.).
• Create and curate engaging content (text, images, videos, stories) to increase followers and engagement.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner.
• Analyze social media metrics (engagement rates, reach, clicks) to optimize content and advertising.
• Run social media ads (paid campaigns) to reach target audiences and achieve specific goals.
• ⁠Collaborate with internal teams (marketing, communications, customer service) to ensure consistent branding.

Content Creation:

• Write and schedule posts, tweets, and stories.
• Design and create visual content (graphics, videos, infographics).
• Develop and implement content calendars.
• Source and share user-generated content.

Engagement and Community Building:

•  ⁠Respond to customer inquiries and concerns.
• Foster online communities through comments, groups, and forums.
• Host social media contests, giveaways, and events.
• ⁠Identify and partner with influencers.

Analytics and Reporting:

• Track and analyze social media metrics (engagement, reach, clicks).
• ⁠Create monthly reports to stakeholders.
• ⁠Provide insights and recommendations for improvement.

Brand Management:

• Ensure consistent branding across social media platforms.
• ⁠Monitor and address brand reputation issues.
• Develop and enforce social media guidelines.

Stay Up-to-Date:

• ⁠Research and implement new social media trends and features.
• Attend industry events and conferences.
• ⁠Participate in online forums and discussions.

Additional Responsibilities:

• Budget management for social media advertising.
• Team management (if applicable).
• ⁠Content calendar planning.
• Crisis management.

Job Specification

We're seeking an experienced Social Media Manager to develop and implement a comprehensive social media strategy that aligns with our business objectives.

Skills Required:

• Excellent communication and writing skills.
• Strong visual design skills.
• Analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• ⁠Knowledge of social media platforms and advertising.
• Familiarity with social media management tools (Hootsuite, Sprout Social, etc.).

Tools and Software:

• Social media management tools (Hootsuite, Sprout Social, etc.).
• Graphic design software (Adobe Creative Cloud).
• Video editing software (Adobe Premiere, Final Cut Pro).
• Analytics tools (Google Analytics, Facebook Insights).

Personal Attributes:

• Creative and innovative thinker.
• Strong attention to detail.
• Ability to adapt to changing priorities.
• ⁠Excellent time management and organizational skills.