Why Social Media Marketing Is Important

Businesses are very careful regarding the type of marketing they invest in. On a limited budget, it is important to focus that we get most of the money back. Social Media Marketing is the best platform to reach the targeted audience and cost-effective as well. Therefore, almost 97% of marketers are using social media to reach targeted audiences.

       6 Reasons Why Marketing through Social Media is Preferred

• Customers are on Social Media

Nowadays most of the people are spending time on these channels. According to research, there were 8.7 million Facebook users in Nepal as of December 2017. Now the numbers are increasing gradually and constantly. So with so many users using social media every day, this seems a great opportunity for businesses who want to reach to their targeted audience. You could be missing a very important chance if you aren’t already on social media.

·Brand Recognition

Social media profile presents new opportunities to share our content and be the brand’s voice. With every unique profile, businesses can give brands a personality on social networks.

·Cost Effective

Social media marketing is a very low cost-effective way for businesses to build their brand and get the word out for sales and promotions. Creating brand awareness and providing a friendly face that customers can relate to.

·Easy to Track Results

Tools are available nowadays, to track your progress and the success of your social media marketing efforts. This helps to keep in track of your targeted audience, know what they need, what they expect.

·Increment in Sales

The company is not only focused on selling products or services but to connect with the customers and maintain a healthy relationship. Having a good relationship with customers will ultimately increase sales.

·Customers are more responsive

Every now and then people are active on social media. Different age groups people are involved here. Firstly users are active on social media to keep in touch with their friends and families. According to a fact, 95% of Age groups 18 to 34 are likely to follow a brand on social media. The reason why users can be more receptive to brand messages is that social media allows you to be more conversational and show a different side of the brand.