Position: Marketing Officer

Job Description

AIMS Education is seeking a dynamic and result-oriented Marketing Officer to join our team at New Baneshwor, Kathmandu. The ideal candidate will be responsible for developing and implementing effective marketing strategies to promote our educational services, attract prospective students, and enhance our brand visibility. If you have a passion for education, strong communication skills, and a knack for creative marketing, this role is perfect for you.

Key Responsibilities:

• Develop, implement, and manage marketing campaigns to promote AIMS Education’s services and programs.
• Conduct market research to identify trends, competitors, and opportunities within the education sector.
• Create engaging content for various marketing channels, including social media, websites, brochures, and newsletters.
• Coordinate and participate in education fairs, seminars, and other promotional events to attract prospective students.
• Build and maintain relationships with schools, colleges, and other educational institutions to promote collaboration.
• Monitor and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize performance.
• Collaborate with the admissions team to align marketing efforts with enrollment goals.
• Manage and update the organization's social media platforms, ensuring consistent branding and messaging.
• Assist in the development of promotional materials, including brochures, banners, and advertisements.
• Provide regular reports on marketing activities, outcomes, and future recommendations to management.

Job Specification

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, preferably within the education sector.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Creative thinking and problem-solving skills.
• Proficiency in using marketing software and social media platforms.
• Strong organizational skills with attention to detail.

Why Join AIMS Education?

• Opportunity to work with a leading educational consultancy in Nepal.
• Collaborative and supportive work environment.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.