Digital Marketing Officer
- No. of Openings 1
- Industry FMCG (Fast-Moving Consumer Goods)
- Category Digital Marketing
- Location Kathmandu District
- Job Level Mid Level
- Salary Nrs. 40K-50K Monthly
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 2 + years
- Expiry date Mar 26, 2025 (14 days left)
- Vehicle License no
- Skills Digital Marketing, Market Research, Data Visualisation, Problem solving skills
Job Description
Marketing Trends Analysis:
- Conduct ongoing analysis of marketing trends in Nepal across all platforms (FM radio, TV, print media, digital, and outdoor).
- Monitor industry changes, emerging marketing strategies, and evolving consumer behavior.
- Analyze marketing campaigns of leading brands in Nepal, identifying key trends and new tactics being adopted.
Competitor Activity Monitoring:
- Track the marketing activities of top-performing brands in Nepal.
- Regularly evaluate competitors' FM, TV, print ads, digital marketing, and other promotional activities.
- Analyze the effectiveness of these campaigns, including reach, impact, and engagement, and identify their strategies' strengths and weaknesses.
Agency and Vendor Performance Tracking:
- Analyze the performance of marketing agencies and fabricators working in Nepal.
- Monitor how agencies are executing campaigns and the quality of work being produced.
- Assess the cost-efficiency and innovation of agencies and vendors in delivering marketing solutions.
Brand Touchpoint Analysis:
- Identify the most effective and influential brand touchpoints across different regions of Nepal.
- Determine which areas are most successful for brand engagement (retail shops, showrooms, digital platforms, etc.).
- Develop location-based strategies to optimize marketing touchpoints for better brand visibility and impact.
Cross-Platform Marketing Insights:
- Analyze how different types of media (FM, TV, print, digital) are being utilized by competitors and brands in Nepal.
- Identify gaps in the market where your brand can expand its presence or improve its marketing strategies
Campaign Effectiveness Tracking:
- Track and measure the performance of various marketing campaigns across media types.
- Provide post-campaign analysis to assess ROI and provide suggestions for improving future marketing initiatives.
Market Research Reports:
- Create regular (weekly, monthly, or quarterly) comprehensive reports summarizing findings.
- Present insights and recommendations to the senior management team for strategic decision-making.
- Use visual aids, graphs, and charts for clearer data presentation.
Job Specification
- ·Bachelor's degree in Marketing, Business, Analytics, or a related field.
- ·Proven experience as a Marketing Analyst or in a similar role, with a focus on digital marketing.
- ·Excellent written and verbal communication skills for presenting data and insights clearly.
- ·Ability to work with cross-functional teams and present actionable insights to management.
