Digital Marketing Specialist
Infotech Services
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Infotech Services

Jawalakhel, Lalitpur

About Us

Infotech Services Pvt. Ltd. is an complete Human Resource consulting firm operating since 2008, which offers quality services in the field of human resource to different organizations and Job seekers.

Digital Marketing Specialist

Basic Information

  • No. of Openings 1
  • Job Category Sales / Public Relations
  • Job Level Junior Level
  • Education Level Bachelors
  • Desired Candidate Both(Female, Male)
  • Experience 2 years
  • Expiry date 2022-07-09
  • Skills Digital Marketing, Social media management

Job Description

  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs to build and maintain our social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans execute, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize the user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identifies critical conversion points and drop-off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption 

Job Specification

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Creating and maintaining client relationships
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Google Analytics
  • Google AdWords
  • Keyword marketing/research/Planner/Advertising
  • Content Marketing/Blogging
  • Creative content writing
  • High-quality backlink building
  • SEO/SEM / Google Ads
  • Google Tag Manager
  • Social media marketing
This job has been expired on 2022-07-09