Position: Digital Marketing Manager (Premium Job)

Job Description

We are seeking an experienced Marketing Manager to develop and implement effective marketing strategies that drive our business growth. The ideal candidate will have a deep understanding of traditional and digital marketing channels, as well as experience managing a team. As a Marketing Manager, you will work closely with our sales, product, and customer success teams to create compelling campaigns and initiatives that increase brand awareness and customer engagement.

Responsibilities:

• Develop and implement the company's digital marketing strategy across multiple channels, including email marketing, social media, SEO, PPC, display advertising, and content marketing.
• Develop and manage digital marketing campaigns, including defining target audiences, setting goals, developing content, and tracking performance.
• Manage the company's website, ensuring it is optimized for user experience and search engines, and make regular updates to keep content fresh.
• Create and manage digital marketing budgets, ensuring that campaigns are delivered within budget and on time.
• Measure and report on the performance of digital marketing campaigns, analyzing data and making recommendations for optimization.
• Work closely with the sales team to identify opportunities to improve lead generation and customer acquisition efforts.
• Keep up-to-date with the latest digital marketing trends and technologies and provide recommendations on how to leverage them to improve performance.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies, and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Job Specification

• Bachelor's degree in Marketing, Communications or a related field.
• 2 years of experience in digital marketing, with a proven track record of success.
• Experience in managing and optimizing campaigns across multiple digital marketing channels.
• Strong knowledge of digital marketing best practices, including SEO, PPC, social media, email marketing, and content marketing.
• Excellent analytical skills, with the ability to analyze data and draw insights to improve campaign performance.
• Strong project management skills, with the ability to manage multiple projects and priorities simultaneously.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

If you are a creative and analytical thinker with a passion for digital marketing, we encourage you to apply for this exciting opportunity.